Table of Contents:
- Cover Page
- Half Title
- Title Page
- Copyright Page
- Dedication
- Contents
- About the Author
- Acknowledgements
- Introduction
- What's at Stake?
- The Quick Wins
- Walk a Mile in My Shoes
- Seize the Day
- The King's New Clothes
- Hook the Fish
- The First Meeting
- Go for a ‘No’
- Present to Win
- ‘Priceitis’ is for Nerds
- The Big Opportunity
- The Right Balance
- How to Fail Fast
- References